How to Use Infographics to Drive Traffic, Engagement, Sales
Why do you see so many infographics? Because they work! In a previous post I wrote about interactive infographics I included a Harris Interactive research graph showing infographics are the fourth most compelling reason for reading content.
28% of those polled chose infographics as the primary reason they chose to read specific content.
Check out the results quoted in this MarketingSherpa Case Study Content Marketing: Interactive infographic blog post generates 3.9 million views for small insurance company:
“By moving toward interactive infographics, the team was able to achieve a 1,000% lift in blog traffic, as well as significant lifts in social media followers and email revenue.”
Now that you know that infographics can bring you major traffic – plus sales if you use them correctly – let’s discuss the pros and cons of each type of infographic available.
Everyone has likely seen the standard type of static infographic. The advantage to those is that they are easily embedded into blog posts. The disadvantage is that they are now so common that they don’t attract the attention they once did.
These are harder to explain, so examples would make the distinction clearer. Here are two distinctly different types of interactive infographics:
- CTSwholesaleSunglasses had this History of Sunglasses Infographic created that reminds me of paper dolls. Click the arrows on the right to move through it and click the arrows pointing at the sunglasses to see additional details.
- HCC Medical Insurance Services created this tabbed infographic with locations to click and videos to go with it. This is wise because these types of infographics are NOT typically easy to embed in blog posts.
Although I saw video infographics years ago, I wouldn’t have thought to call them an infographic at all. Here’s one that explains the value of video:
One reason video infographics are likely to end up being much more popular than the other types is the huge growth of mobile usage.
In another Case Study there are details on how to create a content marketing strategy that uses infographics. See those tips and results in Content Marketing: Mindjet’s infographic strategy boosts blog traffic 420%, Facebook views 313.4%.
Use Infographics to Drive Traffic and Attract Links
No matter whether you choose traditional, static infographics, interactive infographics, or video infographics – DO strongly consider creating them. As the case studies mentioned in this post point out, they can attract traffic and incoming links faster than most current white hat methods do.